All posts by: Ingrid Archer

The truth about retention

Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business

B2B My Valentine

Valentine’s Day is a time of year when you give your near and dear ones a little extra love. As the day approaches, we at the B2B Marketing Forum also want to give B2B-marketers some extra attention.