How to connect your marketing activities in such a way that it adds value to your customers? This year's B2B Marketing Forum theme is 'Connecting the Dots'. Inspiring keynotes and workshop guru's are
On March 15th during the B2B Marketing Forum the two finalists, AFAS Software and Holla Advocaten, will battle for the B2B Marketing Award 2018. B2B Marketing Forum is organizing this unique B2B
Interview with Richard Robinson by Ingrid Archer Earlier this year Richard Robinson talked about the tipping point between marketing as we know it, and marketing as it will come to be
Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business
You know what would be particularly handy? Having an overview of all the people present at a congress or event. Just imagine knowing all the visitors beforehand. Knowing their title, their job and the
B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?
Within may B2B-organisations Net Promoter Score (NPS) is used as an accepted measurement tool for evaluating customer experience. The real challenge is to turn these insights into the actual
Energy! Come and get some yourself and experience some of his. We are proud to present our chairman Lars Sorensen. As chairman of the B2B marketing forum he will make use of all possibilities to focus
It’s time for a new vlog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing. Willemijn
Valentine’s Day is a time of year when you give your near and dear ones a little extra love. As the day approaches, we at the B2B Marketing Forum also want to give B2B-marketers some extra attention.
