by Ingrid Archer | Mar 9, 2016 | Geen categorie
Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business benefits? Which disciplines should be involved and how can customer...
by Ingrid Archer | Mar 8, 2016 | Geen categorie
Blog The truth about retention by Ingrid Archer | Mar 9, 2016Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible...
by Ingrid Archer | Mar 4, 2016 | Geen categorie
B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches? Each year TNS NIPO conducts a benchmark survey on a B2B theme, in collaboration with spotONvision. This...
by Ingrid Archer | Feb 17, 2016 | Geen categorie
Within may B2B-organisations Net Promoter Score (NPS) is used as an accepted measurement tool for evaluating customer experience. The real challenge is to turn these insights into the actual realisation of improvements that impact the customer experience. What does...
by Ingrid Archer | Feb 11, 2016 | Geen categorie
Energy! Come and get some yourself and experience some of his. We are proud to present our chairman Lars Sorensen. As chairman of the B2B marketing forum he will make use of all possibilities to focus on the content of the day instead of focusing on the clock. Are you...
by Ingrid Archer | Feb 9, 2016 | Geen categorie
It’s time for a new vlog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing. Willemijn and Paul tell you all about agile in marketing, why agile is so...
by Ingrid Archer | Feb 2, 2016 | Geen categorie
The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorensen. Watch his special message and join us on Thursday the 17th of March in De Fabrique in...
by Ingrid Archer | Feb 1, 2016 | Geen categorie
In many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused marketing approach is required. This is also known as Account Based...
by Beheerder | Jan 29, 2016 | Geen categorie
The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the spotONvision team tells you all about the upcoming event, the B2B...
by Ingrid Archer | Feb 4, 2015 | Geen categorie
In 2012 we spoke to Vincent Hooplot, at that time the Marketing Director at Robeco, about the implementation of a new content marketing approach for business relations. Vincent spoke about the conditions needed to successfully implement content marketing. Robeco...
