<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>B2B marketing forum</title> <atom:link href="http://www.b2bmarketingforum.nl/en/feed/" rel="self" type="application/rss+xml" /><link>http://www.b2bmarketingforum.nl/en/</link> <description>waar kennis en inspiratie samenkomen</description> <lastBuildDate>Thu, 04 Apr 2013 10:00:10 +0000</lastBuildDate> <language>en-US</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>Looking back at &#8216;The Great Journey&#8217;</title><link>http://www.b2bmarketingforum.nl/en/looking-back-at-the-great-journey/</link> <comments>http://www.b2bmarketingforum.nl/en/looking-back-at-the-great-journey/#comments</comments> <pubDate>Fri, 22 Mar 2013 08:44:07 +0000</pubDate> <dc:creator>Charles van der Wal</dc:creator> <category><![CDATA[Geen categorie @en]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=5311</guid> <description><![CDATA[We would like to thank you for your participation and enthusiasm at the B2B Marketing Forum on March 14th. We look back at a great day with many marketers, sales &#38; communications professionals, journalists, bloggers and other supporters!Click on the image above to view the video. Founders Shimon Ben Ayoun and Ingrid Archer made a short [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/looking-back-at-the-great-journey/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Issued today: Business Buyer Insights 2013</title><link>http://www.b2bmarketingforum.nl/en/issued-today-business-buyer-insights-2013/</link> <comments>http://www.b2bmarketingforum.nl/en/issued-today-business-buyer-insights-2013/#comments</comments> <pubDate>Thu, 14 Mar 2013 13:20:58 +0000</pubDate> <dc:creator>Ingrid Archer</dc:creator> <category><![CDATA[Announcement @en]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=5157</guid> <description><![CDATA[Today, at the  B2B Marketing Forum in Amsterdam, we&#8217;re launching the new report Business Buyer Insights 2013 by spotONvision and TNS-NIPO. It&#8217;s not always easy for B2B marketers to understand the buyer and understand how the buyer makes decisions. “Why is someone interested or not in my product or service?  How can I best reach my [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/issued-today-business-buyer-insights-2013/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The end of segmentation in B2B</title><link>http://www.b2bmarketingforum.nl/en/the-end-of-segmentation-in-b2b/</link> <comments>http://www.b2bmarketingforum.nl/en/the-end-of-segmentation-in-b2b/#comments</comments> <pubDate>Wed, 06 Mar 2013 12:57:27 +0000</pubDate> <dc:creator>editor</dc:creator> <category><![CDATA[Speakers]]></category> <category><![CDATA[2013]]></category> <category><![CDATA[B2B @en]]></category> <category><![CDATA[B2B marketing @en]]></category> <category><![CDATA[B2B Marketing Forum @en]]></category> <category><![CDATA[Forum]]></category> <category><![CDATA[John Watton]]></category> <category><![CDATA[marketing @en]]></category> <category><![CDATA[Silverpop @en]]></category> <category><![CDATA[spotONvision @en]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=5081</guid> <description><![CDATA[Segmenting your marketing efforts is a must, but you have to do it right says John Watton of Silverpop. You need to ensure you know all about your customer so you can offer him customized marketing collateral. ]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/the-end-of-segmentation-in-b2b/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Bizzabo: attending an event has never been this easy</title><link>http://www.b2bmarketingforum.nl/en/bizzabo-attending-an-event-has-never-been-this-easy/</link> <comments>http://www.b2bmarketingforum.nl/en/bizzabo-attending-an-event-has-never-been-this-easy/#comments</comments> <pubDate>Fri, 01 Mar 2013 07:35:51 +0000</pubDate> <dc:creator>Charles van der Wal</dc:creator> <category><![CDATA[Organisation]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=5007</guid> <description><![CDATA[You know what would be particularly handy? Having an overview of all the people present at a congress or event. Just imagine knowing all the visitors beforehand. Knowing their title, their job and the company they work for. You could plan ahead and make a list of all the people you want to speak to. [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/bizzabo-attending-an-event-has-never-been-this-easy/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>The Rise of Relevance</title><link>http://www.b2bmarketingforum.nl/en/the-rise-of-relevance/</link> <comments>http://www.b2bmarketingforum.nl/en/the-rise-of-relevance/#comments</comments> <pubDate>Tue, 26 Feb 2013 09:11:18 +0000</pubDate> <dc:creator>Charles van der Wal</dc:creator> <category><![CDATA[Organisation]]></category> <category><![CDATA[B2B @en]]></category> <category><![CDATA[B2B marketing @en]]></category> <category><![CDATA[Content Marketing @en]]></category> <category><![CDATA[exploreB2B]]></category> <category><![CDATA[spotONvision @en]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=4972</guid> <description><![CDATA[With all the hype about content marketing online, it seems as if it’s a new trend in marketing. The truth is, that even though the importance of online content for SEO and social media has put a new focus on content, the concept of marketing through content has been around for a long time. For over [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/the-rise-of-relevance/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Courting your B2B customer is not easy but well worth it</title><link>http://www.b2bmarketingforum.nl/en/courting-your-customer-is-not-easy-but-well-worth-it/</link> <comments>http://www.b2bmarketingforum.nl/en/courting-your-customer-is-not-easy-but-well-worth-it/#comments</comments> <pubDate>Wed, 20 Feb 2013 21:17:27 +0000</pubDate> <dc:creator>Charles van der Wal</dc:creator> <category><![CDATA[Speakers]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=4961</guid> <description><![CDATA[Getting to know your future customer is somewhat like courting. You need to determine who will be your ideal mate, who can influence your future spouse and who will ultimately be paying for the marriage. At Philips Healthcare they have thoroughly studied how to ensure they reach the right people when it comes to the [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/courting-your-customer-is-not-easy-but-well-worth-it/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>What’s key to becoming a best in class B2B company? Dig deeper!</title><link>http://www.b2bmarketingforum.nl/en/whats-key-to-becoming-a-best-in-class-b2b-company-dig-deeper/</link> <comments>http://www.b2bmarketingforum.nl/en/whats-key-to-becoming-a-best-in-class-b2b-company-dig-deeper/#comments</comments> <pubDate>Sun, 17 Feb 2013 20:07:26 +0000</pubDate> <dc:creator>editor</dc:creator> <category><![CDATA[Speakers]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=4918</guid> <description><![CDATA[Best-in-class companies not only have a sales and marketing department that is aligned, they also have processes and programms in place that ensure smooth running of different processes and most of all they think about the buyer and not just the sale.  ]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/whats-key-to-becoming-a-best-in-class-b2b-company-dig-deeper/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Lead nurturing; why should we care?</title><link>http://www.b2bmarketingforum.nl/en/lead-nurturing-why-should-we-care/</link> <comments>http://www.b2bmarketingforum.nl/en/lead-nurturing-why-should-we-care/#comments</comments> <pubDate>Fri, 15 Feb 2013 20:23:45 +0000</pubDate> <dc:creator>editor</dc:creator> <category><![CDATA[Geen categorie @en]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=4905</guid> <description><![CDATA[B2B products often have a long lead time. Lead nurturing lets you interact and engage with a lead or a prospect right from the time that they show some interest. Using a well-thought out lead nurturing program will help you get the maximum amount of money, out of the funds you invest. The advantage actually runs from the complexity of the product, through to being an efficient way to engage with clients.]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/lead-nurturing-why-should-we-care/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Mike Volpe: Use love in your marketing</title><link>http://www.b2bmarketingforum.nl/en/mikevolpe-use-love-in-marketing/</link> <comments>http://www.b2bmarketingforum.nl/en/mikevolpe-use-love-in-marketing/#comments</comments> <pubDate>Mon, 11 Feb 2013 10:53:47 +0000</pubDate> <dc:creator>Charles van der Wal</dc:creator> <category><![CDATA[Speakers]]></category> <category><![CDATA[B2B @en]]></category> <category><![CDATA[B2B marketing @en]]></category> <category><![CDATA[Hubspot @en]]></category> <category><![CDATA[inbound marketing @en]]></category> <category><![CDATA[Mike Volpe @en]]></category> <category><![CDATA[Valentine Campaign]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=4843</guid> <description><![CDATA[In preparation of the B2B Marketing Forum we interviewed one of the keynote speakers, Mike Volpe, CMO at Hubspot. We asked Mike to explain his &#8216;love story&#8216; as that will be the title of his presentation on March 14th. If I’m correct, the message -in a nutshell- is to make people love your company and they’ll [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/mikevolpe-use-love-in-marketing/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Will you B2B my Valentine? About love in business-to-business</title><link>http://www.b2bmarketingforum.nl/en/will-you-b2b-my-valentine-about-love-in-business-to-business/</link> <comments>http://www.b2bmarketingforum.nl/en/will-you-b2b-my-valentine-about-love-in-business-to-business/#comments</comments> <pubDate>Sun, 10 Feb 2013 07:52:57 +0000</pubDate> <dc:creator>Ingrid Archer</dc:creator> <category><![CDATA[Announcement @en]]></category> <category><![CDATA[Organisation]]></category><guid isPermaLink="false">http://www.b2bmarketingforum.nl/?p=4807</guid> <description><![CDATA[Invite your sales colleague to the Forum on March 14th &#8230; for free Love is probably the most talked and sung about topics in the world. So why not implement it in the business you are passionate about? Don’t get me wrong; I’m not suggesting office affairs or forbidden relationships. This is about you and your [...]]]></description> <wfw:commentRss>http://www.b2bmarketingforum.nl/en/will-you-b2b-my-valentine-about-love-in-business-to-business/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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