Let’s not kid ourselves: if you go to a seminar you want to actually learn something. Sure, being away from the boss is nice but you want to come back inspired and excited to start new things. We bet this will happen if you attend one of the Lunch & Learn sessions at the B2B Marketing Forum on the 20th March in the Westergasfabriek in Amsterdam.
Lunch & Learn at the B2B Marketing Forum
B2B Marketers on your Marks! CMO TALKS 20th March – programme
B2B Marketing Forum Amsterdam Live Streaming: Stay tuned all day!
CMO Talks is a live stream programme for all B2B Marketers located outside The Netherlands on March 20th. A day full of inspiration for free! Register now and stay updated about changes in the programme.
- Please note, all mentioned times are CET-
10 minute B2B Marketing discussions and interviews all day long! What’s more: join the conversation and tweet your questions using #CMOtalks
10.00 am
SDL – official opening of the CMO TV Read more »
B2B Marketers: a good conversation with your audience is hard work
If you want to really engage and start a conversation with clients, you need to get rid of your checklist mentality, says Steven van Belleghem, author of the books ‘The Conversation Manager’ and ‘The Conversation Company’. Van Belleghem can be called a true specialist. He executed extensive research on conversations of companies and their clients . What’s more, he is keen to share his most important findings and learnings.
Why online video is a safe bet for B2B marketing
It’s been a year since we last spoke to Nico Verspaget of Quadia Web TV and what a year it has been. Quadia launched its online video platform and Van den Ende & Deitmers became a shareholder in the company. Exciting times, and it seems that the water will not settle down just yet.
3 Trends in Web Content Management Systems
For years a Web Content Management System (CMS) used to be something a company needed as a basic tool to maintain a website, a basic necessity, nothing fancy.
Times have changed. A CMS has become more and more important to ensure a successful website, whether B2C or B2B. And your website is now a strategic success factor of your online B2B marketing strategy. You do the sums!
B2B marketers: forget short-term flings, focus on longer relationships
There is always a point in your life when you realize you need something steady. You want a long-term relationship. Same goes for B2B marketing. Short-term wins seemed good for a while but it is time we start focusing on the long term. Tim Barker, VP marketing EMEA at Salesforce.com has helped Salesforce.com transform from a company of short-term leads to an organization that goes for long-term.
B2B marketing pioneers join forces
B2B marketing deserves more attention according to B2B marketing agency spotONvision. Nederlands Instituut voor Marketing (NIMA) Couldn’t agree more. time to join forces. time for a strategic alliance between NIMA and spotONvision.
