About the speakers

Scott Stratten (Keynote speaker)

-President of UnMarketing-

strattehires 200x300 About the speakersScott is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.

Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he has been running his “UnAgency” for 9 years which has become the place companies like PepsiCo, Adobe, Red Cross and Fidelity Investments come to when they need help guiding their way through the viral/social media and relationship marketing landscape. He now has over 100,000 people follow his daily rantings on Twitter and was voted one of the top influencers on the site with over 200 million users. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P. Diddy and Justin Bieber.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released, and recently a Globe and Mail #1 Business best-seller, National Post,, and Amazon UK best-seller. It was also just named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books of 2010 by

Steven Van Belleghem (Keynote speaker)

-Managing partner, Insites-

SVB 21 248x300 About the speakersSteven is Managing Partner of innovative research agency InSites Consulting, and author of the Conversation Manager and his soon to be published book Conversation Company. His passion is helping clients in taking strategic marketing decisions. Steven is specialized in branding, advertising and word-of-mouth strategies.

Together with his team, he’s helping companies get a grip on the current consumers through branding, advertising and conversations. Steven is also part time Marketing Professor at the Vlerick Management School.

Reg van Steen (B2B Marketing Barometer)

-Director B2B, TNS NIPO-

Reg van Steen TNS NIPO 1 150x201 About the speakersReg van Steen Sector Director at TNS NIPO responsible for B2B-markets. Reg has more than 20 years of experience in the field of market research. Apart from his track record and responsibilities as a researcher, Reg is also taken on board all marketing and communications at TNS NIPO.

Reg is also chairman of the expertise platform NIMA B2B.


Break Out Sessions

Ingrid Archer

-Managing partner, spotONvision-

Ingrid ZwartWit 150x225 About the speakers

Ingrid Archer is a marketing- and communications professional ‘pur sang’.  She is co-founder and managing partner of spotONvision, a leading online B2B marketing- en communications agency in The Netherlands. Ingrid specializes in content marketing. She initiated and managed various social media, content, and video campaigns for national and global customers. Ingrid writes regularly for the web and for Dutch Marketing blogs such as Marketingfacts.

Ingrid holds 2 Master’s degrees in Public Administration/Marketing and Cultural Studies from the University of Amsterdam.

Lisa Arthur

- CMO, Aprimo-

Lisa Arthur 150x207 About the speakersWith the proliferation of new channels, the pressure for marketers to deliver ROI in today’s economy and customers’ growing appetite for personal relationships with brands, CMOs and marketing teams will find they need to constantly reinvent their roles and drive revolutionary change.

For the last two years, Lisa has travelled the world – meeting with C-level Marketers at some of the world’s most admired and successful organizations. Her presentation is a field report from the front lines of the Marketing Revolution: How leading Marketers have created and executed strategic roadmaps helping them transform their marketing organizations. By engaging with customers more effectively and increasing internal efficiencies and productivity, leading to both increased sales and increased return on marketing investment.

Sabine Besselink

-Marketing Manager, D&B The Netherlands

DB Sabine Besselink foto zw 150x212 About the speakersSabine Besselink has over 10 years of experience from different job responsibilities within D&B. She was responsible for several successful product launches.

Sabine is Marketing Manager at D&B in The Netherlands since 2008.

Patrick Filius

-Senior Consultant, Celerant Consulting-

Patrick Filius zw 150x185 About the speakersPatrick Filius is an experienced Marketing & Sales professional and is driven by impact and meaningful programs on the edge of Strategy and Operations. His strength is to make strategy happen. He worked in different international roles (consultancy and client side) for different multinationals, most recently he worked at Philips International.

At Philips Patrick was responsible for driving the social CRM strategy for Philips Healthcare, which includes the award winning Innovations in Health project at LinkedIn. Patrick joined Philips in 2010, and is currently Senior Consultant at Celerant Consulting. Celerant Consulting is one of the world’s leading Operational Strategy and Implementation consulting firms specializing in performance improvement.

Patrick is an experienced marketing & sales professional. His area of expertise is in leading and implementing global customer relationship management programs (marketing & sales), both via conventional and online channels.

Patrick studied at Nyenrode Business University as well as at the RSM Erasmus University.

Vincent Hooplot

-Senior Vice President and Director Group Marketing & Business Support, ROBECO Group

Vincent Hooplot1 About the speakersVincent Hooplot RM is Senior Vice President and Director Group Marketing & Business Support at ROBECO Group. Vincent holds a Business Masters degree from the RSM Erasmus University in The Netherlands.

As an expert in strategic marketing, he received a certification as a Registered Marketer by the European Marketing Certification Foundation – EMCF. Therefore he belongs to an exclusive group of 100 Register Marketers in The Netherlands.

Vincent has more than 20 years of experience within retail and business-to-business marketing and sales.

Laura Nuhaan

-Partner, The Andeta Group-

Laura Nuhaan 150x148 About the speakersLaura Nuhaan is partner at The Andeta Group a consultancy firm focusing on increasing sales results through the effective use of innovative technologies and sales and marketing alignment. With changing buyer behaviors due to the increasing use of online, social and mobile technologies Andeta has found a niche in helping organizations take advantage of these changes.

Laura has a successful career in leveraging social media and online tools, having the advantage of working in Silicon Valley for 10 years before returning to Europe in 2011.

She is the author of various publications on sales and marketing such as the book Sales-Balanced Score Card. She also writes for marketing blogs like Marketing facts, Customer talk and Frank Watching and speaks at events on sales and marketing innovation.

Will Schnabel

-Senior Vice President of Business Development, Silverpop-

will bw 230x300 About the speakersWilliam Schnabel is responsible for growing and driving deeper integration with Silverpop‘s extensive ecosystem of technology, service, and reselling partners, helping customers reach even higher levels of value through Silverpop’s marketing solutions. William also serves as Silverpop’s Managing Director of EMEA, overseeing all business operations in the geography from the company’s European headquarters in London.

William joined Silverpop in 2007, after the company’s acquisition of Vtrenz where he served as president and CEO.  Upon joining Silverpop, he assumed responsibility for overall operations and product direction of Silverpop’s Engage B2B solution, an industry-leading demand generation and lead-management platform.

Prior to Vtrenz, William served in an executive capacity at Accenture, a global management-consulting firm. He is a frequent speaker on the topics of digital strategies, marketing automation technologies, and the influence of SaaS-based solutions on optimizing business performance.

Ronald Velten

-Director Marketing, Communications & Citizenship, IBM Benelux-

ronald velten About the speakersIn 2011 Ronald Velten was appointed Director Marketing, Communications & Citizenship Benelux at IBM. Prior to this he was responsible for IBM Business Partner & Mid-Market organization, leading a transformation to indirect channel marketing. Ronald has a clear vision on B2B marketing and communications and is passionate about new ways of marketing, including social media. He was awarded as IT Marketer of the Year and one of his projects was nominated for the B2B Marketing & Communications Award in 2011.

Ronald is one of the committee members of the expertise platform NIMA B2B in The Netherlands. He speaks regularly about B2B marketing and social media.

Nico Verspaget

- CEO of Quadia WebTV-

Nico lowres 1 150x209 About the speakersNico is CEO of Quadia WebTV. Quadia is specialized in online video solutions and content.

Quadia delivers a turn key solution, including a video platform, concept development and video production. Furthermore, Quadia is specialized in specific Web TV applications for marketing & promotion, online sales, communication, customer services, e-learning and webcasting.

Todd Wheatland

-VP Thought Leadership & Marketing, Kelly Services-

Todd Wheatland 207x300 About the speakersTodd is responsible for a content marketing revolution at global workforce solutions giant Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. His projects have been recognized by the AMI national marketing award, as well as gold and platinum MarCom awards. Australian by birth and global by nature, Todd lives with his family in Paris, France.

Kors van Wyngaarden

-Global Director Online Marketing and Strategy, Philips-

Kors van Wyngaarden zw 150x168 About the speakersKors van Wyngaarden is Global Director Online Marketing and Strategy for Philips. He focuses on the implementation of Philips’ online Healthcare strategy. This involves facilitating product communication using online channels and building (online) relationships with key purchase decision makers.

One of Kors’ main areas of expertise is to build thought leadership and company reputation in order to create online opportunities.

Before he joined Philips in 2009 Kors had worked in the pharmaceutical industry for 10 years in various roles including medical business, marketing and online marketing.

Kors worked throughout Europe, Asia, South America and the US. This includes several years practicing medicine.

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